I'm almost certain that's what that rule means, as I now remember Cavedude saying that NPCs on PEQ will now stop and stand still for 10 seconds when hailed, etc. So it must be from that rule. It took you suggesting it for it to make sense, though.
As for the rest, I find it's far easier to put the rules in from in game. For that rule, for instance, it'd be "#rules setdb NPC:SayPauseTimeInSec 10" and you have to remember that case counts on the actual rule name. Then do the same for other rules. The only thing that I find difficult about setting the rules in game is that you don't get to see the defaults when you list the rules. Though it's hard to find them anywhere else, either. Of course, I haven't done much looking to be honest
Now of course, you can do the same in MySQL, you just have to set it all manually. Or you could run a query, I guess. To add the rule we've been talking about with its default value, it'd be:
Code:
INSERT INTO rule_values VALUES(0,'NPC:SayPauseTimeInSec','5')
That's two ways to do it. I'm sure someone else has a better way.