Try these:
Code:
"C:\Games\eqemulator\eqgame.exe" patchme
or
Code:
C:\Games\eqemulator\eqgame.exe patchme
You can't just have a single double-quote in the line, you have to have 2 of them. The quotes are used for paths that have spaces in them. Since your path doesn't have a space, you don't really need the quotes at all.