The limitation is that the client wants the link sent as text. So, to send the letter "t", which is 74 in hex, you need to send the client the characters "7" and "4". So each character we want actually needs two bytes sent to the client. Since they're in groups of five, it ends up wasting the last byte. We could probably come up with a way to combine and use those too, but it seemed like a lot of work at the time.
