EQ has no lore.
EQ was a game rushed out to meet a deadline, the systems for distributing lore was weak and un-satisfying. Over the years they've tried to refine the lore, but in the end they fail.
Lore is scrolled on your screen before uber mob fights that NOBODY ever gets a chance to read, because said uber mob is beating the crap out of them.
90% of eq players hear of a quest on a website or from friends, rush out to get the uber reward, ignoring any lore attempted to be given.
Without cutscenes or interesting lore to keep the players attention, random scrolled lines of crap will be ignored. it's a shame but EQ never handled lore very well at all.
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