Answer to your when you EQUIP the item..... The item if you are using like god huge amounts of HP on it or some high amount of Stamina or something that raises your hp a ton... it will cause you to be in the LOW HP zone where it does the faint your down and bleed to death effect. Just like when your in battle in EQ live and you take a certain amount of hits and your low on hp and slowly moving and your hp slowly decreases. The Higher the HP the Faster it decreases. So if you have somethign that adds 999 hp and you start off with only 45 due to being in the low hp field you will faint and slowly bleed to death. So if you want to keep yourself alive easier equip something with lower stats, then use #heal while targetting yourself and work your HP up a bit before you put your god item on.