I don't know the answer to all of your questions, but as for the "is it viable" part, I think what you got to ask yourself is what do I want to get out of running a server?
For me, I am creating a server because it's fun to experiment and play with different things in the game. It may never come to be anything of any true significance, but that's not the point. The point is to have fun, and right now, I am having a blast testing the limits and see what I can make the game do.
If a few of my friends play it, great. If nobody plays it, that's fine too. In the end, it will have been an enjoyable experience, and that's what matters to me.
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