Here are my guesses:
- Program Files should be two words
- Default install is to c:\program files\sony\everquest, not c:\program files\everquest, though it's entirely possible you used a different directory for your install. I'm assuming you used the default.
- patchme is one word
- You'll need a space between the closing quote and patchme
I'm assuming it's more likely to be the last problem. I know it seems like a stupidly minor thing, but it does matter.